The client
Klijent
Lumen Design builds MyKairos, a mobile app for personal prayer and prayer communities, available on Google Play and the App Store.
Lumen Design razvija MyKairos, mobilnu aplikaciju za osobnu molitvu i molitvene zajednice, dostupnu na Google Playu i App Storeu.
What I am doing
Što radim
- Research into who prays with a phone in hand and what stops them
- A recommendation of which advertising platforms are worth it
- More than forty ad concepts, written for religious sensitivity first
- Six months of running and adjusting the campaign
- Istraživanje tko moli s mobitelom u ruci i što ga u tome zaustavlja
- Preporuka platformi za oglašavanje koje se isplate
- Više od četrdeset oglasnih koncepata, pisanih prvo s vjerskim senzibilitetom
- Šest mjeseci vođenja i prilagodbe kampanje
This case study is written while the work is running. Results will be added when the campaign ends, not before.
Ova studija slučaja piše se dok posao traje. Rezultati se dodaju kad kampanja završi, ne prije.