The client
Klijent
100th Sheep is a faith channel named after the parable of the shepherd who leaves ninety-nine sheep to find the one that was lost. It is built on a personal testimony of leaving the New Age and finding Jesus, and speaks to an English-speaking audience in the US, UK, Canada, Australia and Ireland.
100th Sheep je vjerski kanal nazvan po prispodobi o pastiru koji ostavlja devedeset i devet ovaca da pronađe onu izgubljenu. Izgrađen je na osobnom svjedočanstvu izlaska iz New Agea i susreta s Isusom, a obraća se publici na engleskom jeziku u SAD-u, Velikoj Britaniji, Kanadi, Australiji i Irskoj.
The challenge
Izazov
Talk about faith like a friend, not from a pulpit, and still be read in one second on a phone screen, between thousands of other thumbnails.
Govoriti o vjeri kao prijatelj, a ne s propovjedaonice, i pritom se pročitati u jednoj sekundi na ekranu mobitela, između tisuća drugih sličica.
What I made
Što sam napravio
- A hand-drawn icon of the hundredth sheep, a rounded wordmark and a full logo, with rules for size, space and colour
- A deliberately short palette of three colours: “Crimson Grace” (#930E0E), white and black
- Typography with a soft, hand-drawn headline face and a warm text face
- A tone of voice written down: warm, personal, humble, clear, inviting and pointing to Jesus, not to the author
- Ready systems for YouTube thumbnails, banner, avatar and social posts, plus ready-made AI prompts that already carry the brand
- Rukom crtana ikona stote ovce, zaobljeni tekstualni logotip i puni logotip, s pravilima za veličinu, prostor i boju
- Namjerno kratka paleta od tri boje: „Grimizna Milost" (#930E0E), bijela i crna
- Tipografija s mekim, rukom crtanim naslovnim fontom i toplim fontom za tekst
- Zapisan glas brenda: topao, osoban, ponizan, jasan, pozivajući i usmjeren na Isusa, ne na autora
- Gotovi sustavi za YouTube sličice, banner, avatar i objave, i gotovi AI promptovi koji već nose brend
What comes next
Što slijedi
The channel has not launched yet. All production, from videos and thumbnails to posts, will be done by Vronti Studio. This case study grows with it.
Kanal još nije pokrenut. Cjelokupnu produkciju, od videa i sličica do objava, radi Vronti Studio. Ova studija slučaja raste zajedno s njim.
Deliverable: a 40-page brand guide, version 1, 2026.
Isporuka: brand guide od 40 stranica, verzija 1, 2026.
