The client
Klijent
Branch 15.5 helps companies, startups, schools, institutions and individuals grow, innovate and organise their work. It is openly Christ-centred: faith sits at the start of every decision, next to creativity, professionalism and safe, responsible use of AI.
Branch 15.5 pomaže tvrtkama, startupovima, školama, institucijama i pojedincima da rastu, inoviraju i organiziraju svoje poslovanje. Otvoreno je kristocentričan: vjera stoji na početku svake odluke, uz kreativnost, profesionalnost i sigurno, odgovorno korištenje AI-ja.
The challenge
Izazov
A business-development firm that speaks about the Holy Spirit and about AI safety in the same breath needs a brand that holds both without looking like a church bulletin or a tech startup. It also had to work on a sign, a roll-up and a phone screen alike.
Firma za razvoj poslovanja koja u istoj rečenici govori o Duhu Svetom i o sigurnosti AI-ja treba brend koji nosi oboje, a da ne izgleda ni kao župni listić ni kao tech startup. Morao je raditi jednako na natpisu, roll-upu i ekranu mobitela.
What I made
Što sam napravio
- Mission, vision and four values written into the guide, so the brand is explained before it is drawn
- A logo system: primary, secondary, text-only and icon-only versions, with clear rules on what never to do
- A colour system built on "Pixel Flame" orange (#FF7900) with tested combinations
- Typography, layout grid and a 4 px baseline for print and digital
- Applications: signage, posters, roll-ups, stationery and mobile
- Misija, vizija i četiri vrijednosti upisane u vodič, da se brend objasni prije nego se nacrta
- Sustav logotipa: primarna, sekundarne, tekstualna verzija i samo ikona, s jasnim zabranama
- Sustav boja na „Pikselnom plamenu" (#FF7900) s provjerenim kombinacijama
- Tipografija, mreža i baseline od 4 px za tisak i digital
- Primjene: natpisi, posteri, roll-upovi, uredski materijal i mobitel
Deliverable: a 16-page brand guideline, final version, 2025.
Isporuka: brand guide od 16 stranica, finalna verzija, 2025.
